This campaign was centered around the Orisha. In West-African culture, the Orisha are spirits sent to guide humanity on how to live and be successful on Ayé (Earth). Rooted in the native religion of the Yoruba people, most orisha are said to have previously existed in the spirit world (òrún) and then became incarnated as human beings here on Earth and thematically, this is the idea that this project revolved around. The client wanted to display the headwear in a tasteful manner, an ode to the cultural roots of the hands that crafted these pieces.